公共外交：多元理论与舆论战略研究

随着中同的逐步和平崛起，作为一个国际舞台上的新兴发展中大国，中国正在步入一个承受着诸多压力中寻求发展的新环境，面对来自各方面的误解、偏见和疑虑。在这一进程中，国际政治新秩序和经济新秩序的建构需要公共外交的参与。公共外交在中国和平崛起道路上能起到独特效应，是增强国家软实力和提升同家形象、在国际社会构建信任与和平的重要途径。本书对公共外交进行了较为全面的理论分析与舆沦战略研究，提出了“多元公共外交”概念与理论框架，对公共外交中的多元行为主体角色和舆论战略进行了具体分析。对舆论与公共外交、智库与公共外交、媒体与公共外交、中美关系与公共外交进行了专题论述。本书一方面可以作为公共外交专业理论研究书籍，另一方面对公共外交实践界具有一定指导和启示作用。As an cmcrging dcvcloping country in the intcrnational arcna,China is cntcring a ncw cnvironmcnt that sccks dcvclopmcnt under various prcssurcs.With China's pcaccful risc,prcjudicc and misgivings from all sidcs havc croppcd up.In this contcxt,the cstablishmcnt of a ncw intcrnational political and economic ordcr nccds the involvcmcnt of public diplomacy.Public diplomacy can exert a unique effect on the path of China's pcaccful risc.It is an important way to cnhancc China's national soft powcr and national image,and to build trust and crcatc a pcaccful cnvironmcnt in the international community.This book conducts a comprchcnsivc thcorctical analysis and public opinion stratcgic rcscarch on public diplomacy.In this book the conccpt and thcorctical framcwork of ”Pluralistic Public Diplomacy”is put forward;the rolc of multiplc actors and public opinion stratcgics in the arca of public diplomacy arc analyzcd concrctcly;dif'fcrcnt thcmcs including public opinion and public diplomacy,think tanks and public diplomacy,mcdia and public diplomacy,Sino-US rclations and public diplomacy arc claboratcd.This book,on the onc hand,can bc uscd for thcorctical study on public diplomacy;on the other hand,it offers guidancc and cnlightcnmcnt for the practice of public diplomacy.

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